Learning how to execute a well-succeeded Digital Marketing strategy is a complex process that starts by creating a website and goes on with large amounts of data gathered, tests, and real-life experiments to validate new concepts.
While parts of that journey are pretty straightforward to marketers, some terms seem like an alphabet soup, abbreviations that can be rather confusing. How many times did you learn about some concept and thought “But isn’t this as the same as…”?
A perfect example of that is the CMS and hosting duo. If you have basic knowledge of both, you must know that hosting has to do with keeping the website online, while a CMS keeps a blog working. But wait, aren’t they the same?
In fact, they aren’t. There are some clear differences and this post will show you what they are. And also let’s go deeper into each one of them and talk about how they are important to your business to thrive online. These are the topics we cover:
What is CMS?
The term CMS is an abbreviation for Content Management System. The name itself is pretty self-explanatory, as this software’s purpose is to organize and manage a content strategy in its entirety.
That includes facilitating a lot of steps to build a consistent blog or website, like planning, production, editing, optimization, and distribution. If you have or had a blog at some point, you probably have seen or used a system like that.
After all, it is not only about easing your routine managing a blog but also technical points, like creating and maintaining a database for storing the published content.
The 3 main CMS software on the market
If you start now researching CMS solutions on the market, you’ll realize you just don’t have time to assess so many of them in detail. Free or paid, there are a lot of Content Managers out there.
As a guide, our goal with this post is to point you in the right direction to start. So let’s limit our scope to 3 of them there are widely used and popular in the world. Take a look at how they get to that status and how they can help your plan.
To give you a better context on it, here are some significant numbers about the platform:
- WP is present in an outstanding 59.9% of websites that use some kind of CMS;
- WordPress market share today is 31.4%;
- the number of websites using the CMS is now well past 26 million and counting.
Is this dominance by WordPress in the market a sign that it is the only robust and trustful CMS around? Not at all. Joomla! also has a lot of merits and it is globally known and used.
Its open-source code received numerous awards as the best specialized application in the last years, which shows how strong the platform and its community are.
These qualities convinced more than 2 million websites around the world to use the solution, searching for features like flexibility and a scalability-friendly approach.
Drupal‘s idea shares a lot of WP’s principles (like the use of PHP language and a huge community of developers) but is more focused on empowering digital projects trying to standout.
In other words, Drupal is best suited for bigger and ambitious strategies. That’s why it thrives in offering the backbones necessary to create a robust website capable of supporting huge volumes of traffic and multiple domains and languages.
There is no better evidence for that capability than saying that Drupal is the CMS of choice for the US Government, France, and London. There are more than 1 million devs constantly collaborating and improving the project.
What is web hosting?
You can only read this blog right now because it has a web hosting service behind it. All other tabs opened in your browser too.
Hosting is like renting a space to keep your website available on the internet. If you don’t have one, your blog can be only seen on your local machine. In other words, it would be useless.
There are a lot of hosting models that we will explore next, and a lot of options offering services with monthly, quarterly, and even yearly plans.
The 5 main kinds of hosting
The concept behind web hosting couldn’t be more simple and direct: without it, your site doesn’t work. But when going to practice, some aspects need to be considered before sealing the deal.
Do you want some help to start this process? Then take a look at the 5 main kinds of hosting and how they are different among them.
1. Shared hosting
The shared web hosting service is the most popular of them, in which multiple websites share the same server.
Its main selling points are the accessible prices and the fact that it is enough to meet most sites and blogs’ demands — the ones with small to moderate traffic.
There are even free shared hosting services but they are recommended only for tests or websites that really aren’t worried about traffic or performance — like static pages.
2. Cloud hosting
Cloud hosting works with a larger amount of physical servers that deliver data processing via cloud computing and virtualization.
It means that, if one of the servers goes down, your site doesn’t have the risk of being too slow or even unavailable. Because of that assurance and flexibility, its costs are higher than simple shared hosting.
3. VPS — Virtual Private Server
The Virtual Private Server, like cloud hosting, creates a virtual machine within the server to better allocate resources and improve the cost-benefit.
The difference between them is that instead of having multiple machines sharing space on the cloud, in here it’s each one of them shared by many projects.
That way, VPS is like a middle option between shared and cloud web hosting.
4. Dedicated server
Hiring a dedicated server hosting service is the most secure and robust way of keeping your website available on the internet. It is highly recommended for pages or apps that need a lot of horsepower due high traffic demand and a higher protection level for your data.
As the server is 100% dedicated to you, it has varied options for customization and fitting the resources to your needs. Obviously, that also means it is way more expensive than the other options.
5. Managed hosting
In this model, the hired company is responsible for the administration, security, support, maintenance, and organization of all the hosting technical aspects. That is to say, the client hires, in addition to the space in the servers, the IT services aimed at keeping everything working smoothly.
The biggest benefit from managed hosting, which is the model offered by Stage, is exactly removing all IT costs from the customer side. The customer can focus on their marketing and sales strategy, without needing to worry about technical issues.
It’s a great option for any kind of business since it reduces costs and delivers more flexibility in resource usage.
When should you purchase a hosting plan?
Does your business really need a web hosting service? If your goal is to kickstart one of the following projects, the answer is yes. Learn why.
Site or blog
As we discussed, you just can’t have a website without any sort of hosting. So it doesn’t matter if you intend to create a static page with little information or a giant content portal, you will need to address this first.
But remember to pick the right fit for you. Take your time. Before deciding, think about your projects today and for the future, and which kind of infrastructure you will need to make them work.
Online stores, by their nature, demand robust web hosting that is also ready to scale. After all, any entrepreneur’s goal is to see their business grow.
If you are successful, the traffic, the purchasing transactions, and support tickets will only go up. All of that needs more resources from your server and a simpler web host could be insufficient.
Systems delivered via a recurrent payment plan, also known as SaaS (Software as a Service) are as complex as e-commerce stores, if not more. It is not unusual to find hosting services targeted specifically at meeting this kind of application’s demand.
SaaS projects usually are paid or use a Freemium model (a free plan that converts clients to paid options). Because of that, they have to withstand high volumes of traffic and data processing, since no paying customer will forgive an unstable service.
Should CMS and hosting walk together?
After understanding the difference between CMS and hosting, you probably noticed that there is no space for that old question made in comparative posts: “which one should I choose”?.
At the end of the day, both solutions walk together, as you just can’t make a website available online without a host. It doesn’t matter which project, these two solutions have their spot guaranteed in it. The key is in finding the best solutions for you among so many options in the market.
And if your website isn’t up yet, go ahead and hire a hosting service already to at least put a landing page on and start attracting leads. After that, find the CMS that fits your strategy and start building your website with its help.
As you probably realized, a successful blog demands technical prowess, like good CMS and hosting services. But it is not limited to that. Download now our definitive guide for business blogs and learn everything about the subject!