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Get More Conversions with Lessons from 13 Irresistible Call to Action Examples

What’s the difference between a window shopper and a customer? I’ll give you a hint: It’s the same thing that separates a scroll-by from a click-through. Or an anonymous lurker from a known lead. The one thing that all your leads, clickthroughs, and customers have in common is that they’ve taken action. More specifically, they responded to a call…

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2020 is the Year To Prioritize Equal Pay

Here on the Unbounce blog we’re usually talking about all things conversion intelligence and optimization. And while we’ll return to our regularly scheduled programming soon, today we have a call to action of a different kind. It’s one that’s very important to our people-focused company and an issue that companies can no longer ignore—the gender pay gap. Research from…

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8 Real Estate Landing Page Examples & Why They Convert

Just as real estate agents need to learn about each individual client to find ‘em the perfect property, real estate marketing requires offering up the right digital content to viable leads online. Sure, that might sound like a tall order—especially when you don’t know exactly who is visiting your website or browsing your listings. But that’s the beauty of…

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The Complete Beginner’s Guide to Advertising on LinkedIn

LinkedIn has become a premium location for advertising, particularly if you’re looking to sell a B2B or SaaS product. The platform has more than 675 million users, which means your LinkedIn ads can reach as much as 12% of the world’s population. And what’s more, you’ll be getting your offer in front of a self-selected audience in a professional…

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Black Friday Isn’t Dead. Here’s How to Win More Online Sales in 2020

When you think of Black Friday, you might think of getting trampled at Walmart trying to snag a half-price TV or the latest toy phenom for your kids. (“Baby Yoda purchase, you must.”) This year is a bit different though—COVID-19 has upended the economy and new social distancing measures have changed the in-person shopping experience. Some experts say the…

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How Ecommerce Marketers Can Successfully Compete With Amazon

Amazon is everywhere. The online shopping behemoth sells everything, delivers in days (or even hours, depending on where you live), and offers a peace of mind that new brands or unvetted competitors simply can’t match. But despite all these advantages—there are still some opportunities for ecommerce marketers to beat Amazon at their own game. First, though, you need to…

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The 5 Essential Elements of a Winning Landing Page

Huddle up, marketers! Action star Arnold Schwarzenegger has a piece of advice for you. (If you’re not reading this in his voice, you’re doing it wrong.) The day is 24 hours. 6 hours we sleep, so you have left 18 hours. So don’t ever give me this thing, “I’m working 12 hours so I don’t have time to exercise…

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6 Copywriting Tips for Creating Persuasive Landing Pages (and Converting More Visitors)

As a modern marketer, you’re expected to be a multitasker with a diverse skill set. “Multiple hats … love ‘em!” In reality, though, it’s a pretty tough gig. So, of course you’re constantly looking for ways to shrink the workload—and that includes beefing up your landing page copywriting skills to maximize conversions. What are the highest-performing landing pages doing…

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