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9 SEO Trends To Boost Your Rankings in 2021

You already know the importance of positioning your pages on the top of Google SERPs rankings, right? Well-ranked pages provide enormous organic reach to your website, increasing the possibility of attracting and converting leads. To achieve this goal, it is essential to apply SEO techniques, which are designed to adapt their content to the algorithm’s ranking criteria.  These criteria, however,…

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Global Branding: How to do Global Brand Management

What if you could consider the whole world as your operating market?  Without borders for branding, your company could reach people from many different countries and cultures. Do you like the idea? Then you need to learn more about global branding! To arrive in a new country and make your brand relevant is not exactly an easy task. You’re…

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The most common types of malware and how to deal with them

Browsing the web is increasingly common to everyone’s routine, but there are still risks when using the internet. Unfortunately, not every user is online to work, have fun, or deal with everyday issues. Cyber attacks still common and hackers are always looking to change their ways of getting confidential information. The many types of malware are one of these…

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5 Smart Changes to Improve E-commerce Marketing This Unique Holiday Season

For many e-commerce companies, the standard holiday marketing campaigns aren’t working in 2020. Big doorbuster sales, pictures of family gatherings, and the overwhelming sense of shared joy just don’t reflect many of the people in your audience. That’s made holiday campaigns, especially Digital Marketing and e-commerce, tough to create for this unique season. To help, it’s time to address…

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External Links: Why Should You Link to Other Websites?

At first, it might seem odd that we should direct to other websites the users we’re always struggling to attract to our own domain. However, when we realize the importance of referrals from other pages to the success of ours, we experience a change in perspective on external links — one of the most important factors of a link building strategy….

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International SEO: Conquer Google From All Over The World With Your Website

Are we ready to cross borders? Bags ready, booked tickets, the business projected abroad, but what about SEO, is it ready too? It feels like we just heard the sound of a record scratch, huh? And there’s a reason you’re here today, right? Maybe it’s because something about your global expansion strategy is still generating some questions, and those doubts…

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Eight ways to increase Instagram engagement in 2021

The past year has been a mixed blessing for social media. With people cooped up at home, social networks have gotten lots of active, spending users. The question is: how do you stand out? The main changes this past year have been in people’s preferences. Many users are mindful of data privacy and wary of intrusive ad targeting. With…

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Learn How to do a Complete SEO Audit for Your Blog

An SEO audit is not as complex as many think.  In fact, although the number of variables to analyze is large, it is possible to focus on the most critical for your strategy. Besides, it is worth keeping in mind that this kind of project generates many benefits for your blog, freeing it from errors that are often very simple to…

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