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3 Examples of Insurance Technology Content Marketing

Content marketing is a powerful strategy to connect with your audience and generate more leads and revenue. Just look at the data from DemandMetric: Before you say that these insights can’t be applied to the insurance industry, consider McKinsey & Co.’s “Digital disruption in insurance” report. In it, McKinsey stresses the importance of insurance companies fostering online presences to effectively reach…

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How To Level Up Marketing Content From B2B Influencers

Why do you even need a content person for influencer marketing? After all, the influencers are providing the content. You just have to collect their pearls of wisdom, make them look pretty in a PDF, and you’re good to go, right? I’ll confess, on my first influencer marketing project, I wasn’t quite sure what I was doing there. Over…

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